Step By Step Guide On How To Optimize A Local Dispensary Using SEO
Marijuana dispensaries are more becoming more and more abundant, but how can you properly optimize for dispensary SEO? Even with the major changes in the law regarding dispensaries, most digital advertising platforms like Facebook, Google Adwords and many other social platforms will not allow dispensaries to market.
This leaves dispensary owners wondering where to put there money. After all you pay for marketing because you expect to see a return on investment.
With Google directing 98% percent of internet traffic and being the worlds largest search engine dispensaries should be optimizing there SEO.
Dispensary SEO – What Is It?
SEO or search engine optimization for a dispensary is to consistently add content to a dispensaries website to drive local traffic and online visitors. The fact that Google is all organic traffic dispensaries don’t have to worry about following a rigid advertising policy.
This can be a real step up for a dispensary. Being that your competition is probably using other organic marketing tactics that just don’t work as well.
- Facebook Organic Page Growth
- Direct Mail Advertising
There is and can be benefit from the strategies listed above but they don’t compare to the high quality traffic coming from Google.
How To Rank Your Dispensary #1 On Google
You now know why SEO is the best way to market your marijuana dispensary. Take a look at some key ways make sure your ranking at the top of Google organically.
When we discuss Marijuana Dispensary SEO were speaking about two different types.
- Organic Marijuana Dispensary SEO
- Local Marijuana Dispensary SEO
These two types of optimizing are very different as for Organic SEO your optimizing your dispensary for organic listings, while Local SEO your optimizing and competing for the Google map listings.
SEO Tips For Local Marijuana Dispensaries
“Local SEO” is all about the the map listings. When a customer is searching for a local dispensary there going to type in something like “marijuana dispensaries near me” and Google is going to display the map results immediately. Your asking why? Heres why because when someone types “near me” they have a local intent or there looking to visit a store immediately.
Below were going to show you an example of a map listing, we are also going to discuss exactly what to optimize for.
On average the first listing gets 33% more clicks. This also means the top listing is getting all of the organic traffic searched in this area.
Lets go over a few quick things you MUST do for your marijuana dispensary website:
3 Quick Ways To Outrank Your Competitors Dispensaries
Everyone knows how to verify the Google My Business listing with all the info out there, but did you know there’s a more advanced strategy for optimizing your Google My Business Listing?
If you haven’t verified your business on Google click the link below and do so.
Your Google My Business listing needs to be packed full of information. The more info and content you add to your lisitng the higher you will rank in the maps listings. After verifying your business listing focus on optimizing the following things.
- Dispensary Hours Of Operations
- Verify All Locations So There Visible
- Enter A Lengthy Description About Your Dispensary
- Upload Video
- Upload As Many Relevant Images As Possible
Google states the more information you have on your Google My Business Account, the higher your marijuana dispensary will rank among search engines.
Make this the first step you take for your medical dispensary before leveraging any medical marijuana marketing strategies.
I Know Your Asking What If Every Dispensary Does This For Google Maps – Here’s How You Maintain The Top Listing.
Get Your Dispensary Listed On Other Directories
A very important factor for ranking that Google looks for is NAP also known as
- PHONE NUMBER
Take a look at the image below to see Google sorts its information in this order:
NAP is taken very seriously by Google and is considered a priority ranking signal. So your asking what directories should I list on to create consistency in your online presence?
The first two a dispensary should immediately verify on are:
- POT GUIDE
Getting listed on these two directories gives your website another opportunity to have consistency in your NAP. The more relevance your directory listings are to your dispensary the more SEO results can be obtained.
SEO Tool For Fast Directory Listings
The most influential and beneficial directories for your marijuana dispensary to be listed on are:
- YELLOW PAGES
- BBB Better Business Bureua
Although you can verify each listing manually, we dont recomend wasting the time.
Utilize MOZ & YEXT For Your Dispensaries Directory Listings
Both are amazing tools for maximizing your listings. MOZ is more of a manual approach but is cheaper at a price of $100, while YEXT will allow you to systematically optimize all directories listings and costs $500.
Marijuana Dispensary Organic SEO Check List
In case you didn’t know Google is a robot and reads websites as a robot. It acts as a quality control monitor. When the robots crawl your sites pages its ensuring your meeting its criteria.
Google is checking the following for marijuana dispensary SEO:
- On-site optimization – Title Tags, META Tags, Headings, Descriptions, Keyword Density
- Content – Always ask yourself is your content informative?
- User Experience – How well do people interact with your website
- Click Through Rate – How many users are leaving your site immediately after landing there?
Here’s a few tips to stick to:
- 1,000+ Words
- Target keyword 10 Times Minimum
- Embed Videos
- Embed Maps Listing
- https Certification
Google uses the above stated factors to gauge the worthiness of your dispensaries site to receive traffic.
Quick & Easy Way To Check What Problems Your Website Has
There’s no question that on site optimization is a key factor to your dispensaries organic traffic, with all the expensive tools out there were going to go over a FREE one you can utilize. If you head over to Neil Patel website, there he offers FREE tools for checking your sites metrics. Real simple once you’ve landed on neilpatel.com go to the website analyzer and enter your URL.
Next screen you get should look like this:
This is where you will identify errors, warnings and the things done correctly with your dispensary seo. Open evry tab you have and go through and begin to itemize and fix all problems. Quickly clean up these problems and raise your SEO Score, the higher the score the higher your dispensary will rank on the search engines for search terms near you.
SEO success is crucial to having clean on page optimization!
Blogging – How Important Is It To Dispensary SEO?
Blogging can be a time killer but its of the utmost importance to dispensary SEO and any SEO. Google has stated in article after article that blogging is one of the most important aspects of SEO. The amount of time needed for producing a informative blog full of content is the main reason alone why companies aren’t doing them, so its simple write informative blogs for your dispensary website and out perform the competition on the search engines.
Blogging brings authority and relevance to your website. The more you blog the more your site will be displayed among the search engines.
- Create More Content
- Create More Pages
- Allows More Words To Rank For
Not creative you say, no worries using tools like Buzzsumo and a few others available will give you a leg up in the creative department.
Hot Blog Topics For A Marijuana Dispensary Using Buzzsumo
Buzzsumo is an aggregation tool that allows you to see content that has performed well in the past. Simple logic proves that if it performed well in the past then with new content and information it can perform well in the present and future.
Here’s How It Works:
START WITH SEARCHING THE KEYWORD YOUR TARGETING
Now you will be presented with a list of relevant articles that had significant value online in the past.
Pick an article and then increase it by adding:
- Word Content
Doing this creates a piece of content that is more informative and better to help rank favorably with Google. Try to ensure the following in your dispensaries blog.
- 1,500+ Words
- 6+ Images
- 1+ Videos
The average first page ranking has 1,900 + words, Google wants heavy content filled pages.
Strive for 2 post following the guidelines layed down here and your dispensary SEO will be in a good place for organic traffic. Always provide more value to the consumer than your competition.