How To Generate Contractor Leads – 3 Proven Methods
ENGAGING CONTENT CREATION
Its damn near impossible for any marketing strategy to be successful without creating engaging content. Investing in lead generation companies without the use of captivating content is a sure fire way to attract low quality leads. From prospects only concerned with price and not quality. Something every contractor encounters when providing quotes.
Why does this happen? Its really simple when you give no criteria for evaluating quality of your services prospective customers will always decide based on price, as a default to the decision making process.
WAYS TO CREATE ENGAGING CONTENT
Photos are a given. Before & After pictures are great but in these digital times there simply not enough. Its best to hire a professional phtographer or videographer. Capture in action photos. With social media platforms like Facebook and Instagram poor quality photos on display can be a potential deal breaker. Remember give new customers a way to gauge your professionalism.
- Video Visuals
A gauranteed way to stay ahead of the competition is to utilize video marketing. One third of online activity is spent watching video. How do you incorporate video visuals into your marketing? Get testimonials and reviews on video. A greta way to build foundation with new customers. Another sure fire strategy is YouTube. Utilizing YouTube video embeds in your website is a great way to boost SEO and source traffic from other platforms for FREE.
- Blog Posts
If you don’t understand the technical side of a blog, you will think its unnecessary. In hindsight a blog helps boost your rankings among the search engines. A quality written and optimized blog (like the one your reading) allows you to rank for a variety of search terms that correlate to your business. Which ultimately means a LARGER audience.
Google My Business Listing
Ask yourself whens the last time you searched for a business on Google. The answer will probably be very recently. When a customer is searching for a local contractor there going to type in something like “contractor near me” and Google will immediately display the map results.
Why does this happen? Here’s why when a person types in near me it shows local intent to visit or contact a business in the immediate area. Theres no better lead than a person searching for your services.
This is a FREE listing that you can claim at Google my business.
Once your listing is verified you must optimize it! Your listing must be packed full of information and content. The more content & info the higher your listing will rank.
Focus on the following:
- Hours of operation
- Verify additional locations
- Upload as many relevant images as possible
- Upload a video
- Enter a lengthy description.
Optimize Your Site To Convert
No matter what marketing platforms you utilize for lead generation your website is key. It serves as the hub for all your online marketing strategies The goal always remains the same drive traffic to your site for your offers and services.
Don’t think of your website as a brochure or pamphlet!
Think of it as a online sales person working 24 hours a day 7 days a week to convert visitors into leads.
If your marketing and lead generation strategies aren’t paying off chances are your website isn’t optimized to engage visitors and push them to the next step of contact.
Your site should clearly state:
- Who you are
- Your services offered
- Why your better than the competition
- What your customers benefit from working with you
- Clear call to action for contacting you
At Steeds Solutions we know that most contractors fail at the above lead generation strategies because they simply don’t have the time.
That’s exactly what we offer you! The time to run your business. Along with the peace of mind knowing your lead generation & marketing is in the hands of real people focused on getting you real results.
We work with contractors to bring them:
- Sales generating websites
- Game changing unique content
- Profitable Ad campaigns
DON’T WAIT ANY LONGER TO TAKE YOUR DIGITAL MARKETING TO THE NEXT LEVEL!