Marketing A Bail Bonds Company In Florida
One thing that’s certain is there’s no shortage of people searching for a bail bonds company. So when it comes to bail bonds marketing in Florida you need to know the best (SEO) search engine optimization strategies for bringing leads to your bail bonds company.
What Is Local Bail Bonds SEO?
Bail Bonds SEO
Google will be the go to source of information when someone needs bail bonds. Just think about it a friend or family member has been arrested, wheres said person gonna find a reputable bail bonds company close to them? There gonna search “bail bonds near me” on Google for the results. Its imperative your bail bonds company appears in the results to receive quality leads.
You owe it to yourself as a bail bonds business owner to become familiar with local SEO. But what is it and where do you start?
Start With Listing Your Business On Google’s Directory
Doing this is the easiest way to start, being that local SEO begins with the Google map listings. When you search a term like “bail bonds ft.lauderdale” you will see key things in the organic results.
You should take notice of the top result being a paid Google Adword!
DON’T WORRY GOOGLE AD-WORDS GETS A LOWER CLICK RATE
Google Adwords only gets about 30% of the clicks. That is why SEO is so important for bail bonds companies in Florida. According to what this Google Heat Map shows its that 50% of clicks go to the first 3 results.
The point of this is customers tend to avoid the advertisements but trust the organic results. its a mental thing because naturally we tend to see advertisements as desperate.
How To Rank Your Bail Bonds Company In Google Map’s
Now that we’ve created some understanding for you on bail bonds marketing, lets show you some executable steps to ensure you achieve the rankings you desire.
Very first thing you must do is verify your Google My Business Listing!
Once you’ve gone to google my business you’ll wanna click the START NOW to begin.
You must ALWAYS use the same Name, Phone Number & Address when creating your directory listings for your company. It’s good to check your other directory listings for any outdated information. Be sure to verify any new locations you open.
Once you have entered in the business information Google will send you a PIN number via postcard to the address you listed the business under. Its very important you watch the mail for this.
Enter the PIN to verify your listing on Google and now you should have a map listing in the largest search engine on the planet.
How To Optimize Your Google Business Listing
Once your business is listed on Google, its time to optimize it.
Here’s some key things to focus on:
- Add clear images of interior and exterior
- Make sure to name each image
- Add detailed, lengthy description
- Generate reviews
A great practice for any bondsman is to ask every person you bail out to leave a review on google.
Don’t think getting all your friends to leave reviews is going to help your rankings. It will do the exact opposite. Google can tell if a review is verified and will penalize your ranking for fraudulent reviews. Many times you will notice, just because a business has a ton of reviews its still not ranked number 1.
Below is a screen shot of a verified Google review, notice how next to the name it states how many reviews he has left on various businesses.
Paid Bail Bonds Marketing – Where To Start
As we mentioned before the best place for bail bonds marketing is on Google. But in this next section we will go over where to start paid advertising.
Bail Bonds & Google Adwords
Why is Google Adwords the best start for paid advertising for a bondsman?
- Instant Traffic To Your Bail Bonds Company
- Focus Driven By Keyword
- Data Analysis To Improve Later Advertising
Start by creating a Google Adwords account here: https://adwords.google.com/home/
Ok, now that your account is created you will be taken to a dashboard like this.
Lets go over some terms you will see here and what they mean.
- CPC – Cost Per Click, This is how much it cost to get someone to click on your ad. Impression + Click Rate calculate this.
- IMPRESSIONS – How many times your bail bonds ad was shown on Google.
- Keyword Explorer – A tool provided by Google that will give you related keywords. This tool is great because it shows the cost or CPC of each related keyword.
Once you’ve chosen the keywords to advertise for its time to start a campaign in Google Adwords.
Facebook Advertising For Bail Bonds In Florida
With all the noise surrounding Facebook advertising this year, lets dive into bail bonds marketing on Facebook. With well over 1 million users regularly and being the most opened app why not advertise there. So where does a bondsman start? You wanna begin by going to Facebook’s Business Manager at business.facebook.com.
This whats known as the back-end of Facebook. From here you will run ad campaigns for your bail bonds company. In this dashboard you will be able to see the following data:
- Cost Per Click or Impression
- Total Cost Of Campaign
- And Much More
Set Up A Business Page
Once you have created a page you want to make sure you’ve done proper optimization.
Start with the following:
- Profile Photo Cropped To Fit Properly
- Designed Cover Photo Cropped To Fit Properly
- Lengthy Description
- All Business Info
These seem simple but taking the time to use crisp photos will ensure your being displayed more than the competition on the platform. A great FREE tool for this is Canva.
What Is The Target Market For Bail Bonds?
Don’t make the costly mistake of overlooking your target audience, ask yourself who are you marketing to?
One of the main reasons we appreciate what Facebook advertising offers is the direct targeting based on:
But the MAIN reason we love bail bonds marketing on Facebook is the re-targeting capabilities. By re-targeting I mean we can run ads specifically targeting all the people that have visited your website, which we find very ROI effective. It basically means if a person typed “bail bonds ft.lauderdale’ in Google and landed on your site we can run Facebook ads to them. Think about it if they were on your site they or someone they know was in need of a bondsmen. This strategy is great for conversions not just building familiarity in the community.
It does not have to be difficult to do bail bonds marketing properly. If you mix the right amount of organic and paid traffic you will be sure to dominate your target area resulting in more calls and more bonds.
The reality of it is when a person is in a hairy situation with the law, there going to turn to Google to solve there problem to give them a reputable reference. While SEO isn’t advertising it is a key part to bail bonds marketing. You must ensure your ranking in the search engines. For more immediate results utilize Google Adwords & Facebook Ads.
So are you ready to start marketing your bail bonds company? Don’t wait any longer contact us today! Steeds Solutions is Florida’s premiere digital marketing agency, specializing in SEO, Social Media Marketing & Video Marketing.